Ziaja Improved With a 10% Autocomplete Average Cart Value Uplift

Ziaja is a well-known cosmetics and body care product manufacturer that has improved multiple aspects of its website, including autocomplete conversions, average cart value, and more.

Ziaja’s journey to providing options for improving skin health

Ziaja is a cosmetics company founded in 1989 by pharmacists Aleksandra and Zenon Ziaja. The brand’s first product, an olive cream, remains a staple in its facial, body, and hair care products.

Ziaja is committed to cruelty-free practices, ensuring its cosmetics are not tested on animals. By 2018, the company had sold over 130 million products and is currently distributed to 30 European countries. Their e-commerce store runs in German, Spanish, English, Czech Republic, and other languages.

Creating a healthier shopping environment that brings results

The overall goal was to create a better shopping experience on the Ziaja website to increase their conversions. Ziaja needed a solution to handle all product data and streamline the shopping process. Their analysis showed that efficient search is crucial for their customers.

Ziaja learned about Luigi’s Box through their digital partner, Yetiz Agency, which deeply understood Ziaja’s challenges and knew the right solution. They let Luigi’s Box handle this task and solve multiple challenges.

Improving the overall search experience

Ziaja wanted to provide a complete overhaul of the onsite search. First, they struggled with unclear search results, so customers had trouble finding exact matches. The company also wanted to provide specific product suggestions to make searching even easier and to make searches generate conversions.

After switching to Luigi’s Box, Ziaja started using Luigi’s Box Search on their website. It’s designed to gather product catalog data flawlessly and correctly identify search queries in various languages to provide the most accurate results. Furthermore, customers can rely on Autocomplete to show them results before they hit the search button.

Decreasing no search results with precise phrases

One specific problem with Ziaja’s previous search solution caused searches without results whenever the customers entered highly specific search queries into the search bar. Searches without results were unnecessary because the products were available, but the search couldn’t find them and instead showed no results.

The original search had difficulty finding the right product among the portfolio of over 700 cosmetics products, with many being similar. For example, Vitamin C products alone were plentiful, and search usually didn’t pick the one customers wanted to find even if they used more specific search queries.

Luigi’s Box swiftly solved this problem thanks to accurate No Result Prevention, Synonyms, and other essential features. Luigi’s Box Search quickly processes any entered search query, while Synonyms allows it to process the query even if customers use different words in their searches.

Increasing the conversion rates with better search

The challenge for Ziaja was clear: their existing search engine struggled to meet customer needs, resulting in missed conversion opportunities. They sought to create a more user-friendly search experience to engage users and encourage purchases by providing accurate, relevant, and fast search results.

With a more user-friendly search in place, Ziaja experienced improved customer satisfaction and a measurable increase in conversions and sales, achieving its primary goal of maximizing the potential of its online store.

Solving problems thanks to Fixit rules

Ziaja also produces and sells pharmaceutical products, but according to Polish law, they cannot be sold via online stores, and you can buy them only in pharmacies. Ziaja wanted to find a way how to inform customers about this product selection.

Thanks to Luigi’s Box and its Fixit rules, Ziaja can create redirects to other Ziaja websites, where customers can find information about these products, and later buy them in physical locations.

Treating Ziaja’s website with Luigi’s Box was the right choice

Ziaja’s investment in Luigi’s Box paid off, as it helped the company reach its set goals. The company is satisfied with Luigi’s Box products and services. The integration process was fast and smooth, without any hiccups whatsoever. Later, they hired a dedicated expert to work on backend changes and tweaks.

Healthy results for Ziaja

The results started rolling in soon after, becoming significant 30 days after switching to Luigi’s Box. The average cart value increased by almost 2%, while the search exit rate decreased by 7%. Even better results were from Autocomplete, where the average cart value grew by over 16%, and conversions grew by over 98%.

Results after three months

What does Ziaja enjoy the most about Luigi’s Box?