E-Commerce

Lucide: 8% B2B Conversion Rate Uplift

Lucide chose Luigi’s Box and achieved an 8% B2B conversion rate uplift and other improvements. Find out more in our case study.

Based Belgium
Platform Microsoft ASP .NET
Segment Consumer Electronics
Products
- Product Listing
- Recommender
- Search

Lucide chose Luigi’s Box to enhance the shopping experience through better search, improved product listings, and relevant recommendations.

Lucide makes the world a brighter place

Lucide is a Belgium-based lighting retailer that operates e-commerce stores for B2B and B2C.

Luigi’s Box fits our operations with its documentation and plug-and-play setup. Our clients see personalized items, and promotion-minded members get relevant offers. We’ve achieved an 8% conversion rate uplift, proving the platform’s value.

Robbe Dumortier

Digital Marketer at Lucide

Implementation and expectations

The cooperation between Lucide and Luigi’s Box started when Lucide identified limitations in its e-commerce store. Lucide chose Luigi’s Box because of its solid API documentation, a plug-and-play setup, and proven results.

Challenges

Search results relevancy and effectiveness

Lucide’s original search struggled to provide relevant results, so searches often returned no results, leaving the customers frustrated and limiting product discovery.

Solution

Replacing the original search with Luigi’s Box Search with Autocomplete solved these challenges. Besides relying on historical B2B and B2C customer data to ensure that results will be personalized and relevant, Luigi’s Box utilizes smart ranking features to deliver precise results that bring profits based on signals such as margin, novelty, and other.

Lucide’s new search with Autocomplete finds results in an instant.

Advanced product ranking

Lucide’s old system relied on general sales data across all product categories, without considering the nuances of individual customer behavior and purchase patterns. High-performing products generally overshadowed items that were actually relevant to segments, rendering them less visible.

Solution

Luigi’s Box products use advanced business-oriented ranking algorithms based on click and purchase data of individual segments and customers. This way of ranking products allows the system to distinguish customer types, so relevant products are always shown to the right customers in Luigi’s Box Search, Recommender, and Product Listing.

Merchandising options

Lucide wanted the option to promote products with a higher profit margin and influence their placement in search results and product listings.

Solution

Luigi’s Box Merchandising features solved this challenge. Lucide can pin and boost products in search results, recommendations, and product listings, as well as utilize banners for promotion.

Luigi’s Box Recommender suggests alternatives, complementary products, and more.

Separate B2B and B2C data learning

Lucide operates both B2B and B2C websites and each has distinct customer types with different purchasing behaviors. That’s why the company needed a solution that separates knowledge about these two segments, so the system avoids mixing B2B and B2C data.

Personalization

Luigi’s Box implemented a split data layer, so B2B and B2C data don’t get mixed up. Each of these two segments receives separately optimized personalization, product ranking, and recommendations. Split data layer allows Lucide to provide tailored experiences for B2B and B2C customers.

Data relevancy and behavioral insights

Lucide’s ranking wouldn’t take specific countries and individual customer insights into consideration, which leads to irrelevant results and missed upselling and cross-selling opportunities for B2B accounts.

Solution

The solution was to start using Luigi’s Box Analytics. It uses customer data to power personalization, relevance tuning, and segmentation based on purchase history and location. The rest of the Luigi’s Box product set uses this data, so Lucide’s customers receive relevant, personalized offers.