E-Commerce

Pancernik: 175% Uplift in Search Usage

Switching to a new search paid off and brought a 175% increase in search usage, and positive results for search conversions, clicks, and other important areas.

  • Based Poland
  • Platform Shoper
  • Segment Consumer Electronics
  • Products
    • Search
Pancernik: 175% Uplift in Search Usage

Pancernik takes care of your smartphone needs

Pancernik launched in 2012 and quickly became one of the largest stores that specializes in all smartphone accessories you can think of. The company relies heavily on online sales, which is why improving the shopping experience has become a priority.

Luigi’s Box helped our store grow through advanced search functionality, attentive support, and, mainly, transparent pricing that allowed us to plan without unpleasant surprises.

Kacper Lorenz
Kacper Lorenz
Marketing Manager, Pancernik

Slashing the price of search and improving the experience

Pancernik decided to switch their original search solution. They made this decision not only to improve the search experience, but also to make their budget more efficient. The previous solution lacked transparency when it came to pricing and usage limits, which led to quick consumption of units and forced plan upgrades.

When the company looked for a new solution, they discovered Luigi’s Box. Pancernik chose Luigi’s Box because of great performance and results during the testing period, and transparent pricing that helps their online store run with clear usage limits without unpleasant surprises.

Pancernik also solved other challenges with Luigi’s Box.

Overall search improvement

The search tool that Pancernik was looking for had to be able to keep up with e-commerce needs, leaving users without smart suggestions, synonym recognition, or intelligent query handling. Customers struggled to find products efficiently, and the internal team spent unnecessary time manually managing search queries.

Solution

Luigi’s Box Search with Autocomplete replaced the limited previous search with an intelligent solution that was very easy to set up. The new search delivered noticeably better results, reduced admin work, and unlocked access to hidden or alternative product data within Shoper, giving shoppers a far more intuitive search experience.

Luigi’s Box Search with Autocomplete is ready to quickly show relevant results.
Luigi’s Box Search with Autocomplete is ready to quickly show relevant results.

Product review data integration

The previous search provider lacked the flexibility to integrate Trustmate product reviews. Without access to customer ratings, review text, or sentiment signals, Pancernik couldn’t enrich product listings or enhance ranking and recommendations. The previous search provider told them that this kind of integration was simply not possible.

Solution

Luigi’s Box easily connected external review data, proving its adaptability even when working with older or restrictive technologies. Luigi’s Box integrated ratings, review text, and customer sentiment. Additionally, it strengthened product relevance in results with better ranking, improved suggestions, and delivered an improved shopping experience.

Luigi’s Box Search also processes product reviews for even better results.
Luigi’s Box Search also processes product reviews for even better results.

Customer engagement improvements

Only around 8% of visitors used the site’s search function, which is a number held back by limited features, slow responses, and a discreetly placed search bar that required extra steps, especially for mobile customers. Weak engagement meant users weren’t taking full advantage of search, and valuable opportunities for conversion were being lost.

Solution

After Pancernik deployed Luigi’s Box, engagement rose upwards, with search usage jumping to 22%—showing a 175% uplift driven purely by better performance. This happened despite the search bar still being less visible. Accurate results encouraged customers to rely on search more often, and the company expects the search usage to reach up to 30% with an upcoming website improvement that will make the search bar more visible.

Pancernik’s real results as seen in Luigi’s Box Analytics.
Pancernik’s real results as seen in Luigi’s Box Analytics.

Ease of use for internal staff

Team members using search to quickly find and recommend the right products is a well established practice for many businesses. Pancernik’s team needed a reliable way to find and recommend products during customer interactions. The old search tool was slow and inaccurate, making it difficult for the team to respond quickly, hurting the efficiency.

Solution

Luigi’s Box delivered faster and more relevant search results, immediately improving day-to-day workflows. Staff could locate products instantly, assist customers more confidently, and work efficiently. The upgrade streamlined internal processes and boosted the overall quality of customer service.

Results in Luigi’s Box Search make it easier for Pancernik’s staff to look up products.
Results in Luigi’s Box Search make it easier for Pancernik’s staff to look up products.

Customer support improvements

Previous vendors weren’t responsive, offering English-only support, and no dedicated contact person, which made resolving issues slow and frustrating. This lack of reliability raised concerns about long-term cooperation and the ability to address future challenges quickly.

Solution

Luigi’s Box stood out by providing responsive, Polish-speaking support with clear, proactive communication. Having a dedicated contact built trust from the very beginning. The hands-on approach and reliability assured Pancernik of Luigi’s Box support quality.

Luigi’s Box Search brought the results for Pancernik

After Pancernik implemented Luigi’s Box, strong results of proof of concept started showing up after only three weeks. The search conversion rate increased by 77%. The number of search results with no clicks decreased by 15%, and clicks on search results increased by 162%.

When Pancernik implemented Luigi’s Box after strong proof of concept results, the overall search usage rate achieved a 175% uplift, a growth from 8% to 22%.

What else Pancernik likes about Luigi’s Box?

  • Clear and transparent pricing that lets them plan ahead without unexpected surprises. They can always maintain their budget.
  • Customer support that speaks their language and provides attentive services and immediate problem resolution.
  • Features that unlocked a variety of new tactics and options that help Pancernik reach their business goals without hassle.
  • The easy integration process without long waiting periods and zero challenges along the way.
  • Luigi’s Box attentiveness when it came to implementing custom requirements, especially external product review data.

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