Barron is a custom merchandise seller that chose Luigi’s Box and received a Product Listing conversion rate of almost 18% and other important improvements.
Barron was founded with a passion for creativity to become the go-to B2B business for all merchandise needs. The vision is to empower businesses to tailor their own products with their identities and provide innovation in merchandising. The company has a major focus on e-commerce and values great solutions that help their customers find the right products.
Luigi’s Box team is responsive, and the team is willing to help. The solutions helped us achieve improved conversions, data quality, and recommendations. We’re very satisfied with Luigi’s Box and we highly recommend it.
Barron needed an integration that would seamlessly connect with their existing setup without any disruptions or complex manual configuration. Luigi’s Box ensured a seamless integration for the OpenCart platform that powers Barron’s e-commerce store. With regular check-ins between Luigi’s Box and Barron, everything went smoothly and without long waits.
Barron wanted to improve product visibility, so the logical step was to focus on search first. Customers weren’t able to find products if there was even a slight mismatch between the search query and the products. The frequent “no results” lead to customers finding the search experience inadequate and frustrating.
Implementing Luigi’s Box Search and its Natural Language Processing that interprets natural language and context to bring the most relevant results solved the issue. Combined with advanced matching algorithms and Personalization, customers find products quickly and accurately with no frustration.
Barron wanted to improve how customers discover products, especially in categories where appearance plays a major role in customers’ decision-making. When customers couldn’t find good alternatives, Barron would miss out on upsells or revenue from similar products in the same price range.
Luigi’s Box Recommender comes with a Visual Recommender feature that suggests the right alternatives based on visual similarity. With Luigi’s Box Recommender, Barron can boost engagement and increase order values using cross-sell and upsell recommendations—including suggestions shown in customers’ shopping carts.
Customers would often see the same listings and the same products without discovering anything new. These static product listing pages offered no control and no intelligent ranking of products.
Barron included Luigi’s Box Product Listing to personalize product lists based on customers’ shopping preferences. This product uses intelligent ranking to reorder products on category pages and in product lists based on signals such as profit margin, discount, popularity, and also considers personalization. This combination helps conversions grow.
Barron wanted to improve selective product visibility, and include promotion options on the website such as the ability to boost products to help them manage clearance listings and move them faster.
This change also opened more options for merchandising. Barron can create banners, boost and pin products directly in search results and lists. This lets Barron control which products appear in the selection, and helps them boost sales of particular items.
Since Barron operates in a B2B environment, it needed an effective way to deal with complex pricing structures. They use pricing tiers for different customer segments, so the new search solution needed to show different prices depending on the customer. The default system wasn’t able to adapt prices dynamically and this limited profitability and personalization.
Luigi’s Box implemented a B2B tiered pricing model. Barron has over 100 customer segments, and each group now sees different prices for products.
Barron had very little in terms of data that would show them how their customers interact with search. With limited information about popularity of search queries, behavior, or trends, Barron couldn’t improve the shopping experience.
Luigi’s Box Analytics tracks all important customer interactions. Barron learns how customers interact with their new website solutions and can make informed business decisions in merchandising, product presentation, and search management.
Barron’s investment into Luigi’s Box paid off with great results. The search usage rate reached 55% with a 51% click-through rate, and a 24% conversion rate. Recommendations also brought great results, including a 24% overall conversion rate and a 66% conversion rate from shopping cart recommendations. Luigi’s Box Product Listing brought a 17% click-through rate and a conversion rate of 18%.
Search usage rate
Search click-through rate
Search conversion rate
Recommender conversion rate (overall)
Recommender conversion rate (shopping cart)
Product Listing conversion rate
Try Luigi’s Box Analytics free for 30 days and start tracking all important metrics to see where you can improve, and where you’re already doing great.
Barron is satisfied with our solutions, and the company wants to include even more updates with the help of our experts.
Barron currently wants to include Luigi’s Box Shopping Assistant. It wants to be able to guide all types of customers to the right products based on preferences, pricing tiers, and geographic availability. Even if a customer isn’t registered, Luigi’s Box Shopping Assistant can easily select the right products based on an easy-to-use questionnaire.
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