E-Commerce

Trenyrkarna.cz Reached a 51% Revenue Growth With Search

Discover how Trenyrkarna.cz boosted revenue using Luigi’s Box, improving search functionality and enhancing customer experiences.

  • Based Central and Eastern Europe
  • Platform PrestaShop
  • Segment Fashion
  • Products
    • Search
Trenyrkarna.cz Reached a 51% Revenue Growth With Search

Trenyrkarna.cz switched to Luigi’s Box after receiving a recommendation from one of their fellow e-commerce sites. This switch helped them grow their revenue, among other great results.

How Trenyrkarna.cz learned to fit into the world of e-commerce

Trenyrkarna.cz expanded their Czech e-shop in 2012, and afterwards launched their Slovak e-shop in 2019. Originally starting with a clothing e-shop in 2007. They shifted from selling shirts to underwear made by Czech brands.

In 2019, they acquired the Czech underwear brand Styx, including its production technology, contracts, and sales locations, facilitating their expansion even further. Additionally, Trenyrkarna.cz is currently expanding to Germany as Nedeto.de and to Europe as Nedeto.com.

Go ahead and try Luigi’s Box

Implementation is fast and easy. Search is awesome, and the Luigi’s Box team will always help you with your needs.

Vojtěch Studnička
Vojtěch Studnička
Expansion Manager, Trenyrkarna.cz

Search that matches the web design and other challenges

Unsatisfied with their original solution on their Prestashop e-commerce store, Trenyrkarna.cz tried Luigi’s Box after receiving a recommendation from one of their fellow businesses. Trenyrkarna.cz wanted to address multiple challenges in one go.

Synonym recognition

Trenyrkarna.cz needed a solution that could allow the company to set up synonyms and provide relevant results. Their old search solution couldn’t handle such tasks.

Luigi’s Box offers a Synonyms Management feature that allows the company to set up synonyms and decide which ones they want to include. That way, their customers don’t have to rely on specific terms to find what they need.

Prioritizing chosen search results

Choosing which search results the search system prioritizes is crucial for improving promotion options and, in turn, sales of particular products. Trenyrkarna.cz had no such option until they switched to Luigi’s Box.

Luigi’s Box offers automated Product Ranking based on criteria such as profit margin and popularity, so it automatically organizes products. However, Trenyrkarna.cz can also add their own input with Product Boosting, Merchandising, and Product Banners in Search. These features ensure that selected products will be prioritized and appear higher in the search results.

Internal data and analysis options

Trenyrkarna.cz needed an efficient way of gathering customer data regarding their searches. This would allow them to learn about their target market, see what products are popular, and improve their website in every way.

Luigi’s Box Analytics provides Trenyrkarna.cz with all the necessary information about customer behavior. It can track customers’ clicks, conversions, impressions, and even data about search results.

Search design

Customizing search design is an important part of running a successful e-commerce site. However, it can also be quite difficult and time-consuming. Trenyrkarna.cz required a search that would be a good fit for their design.

Luigi’s Box Search is always tailored to a website’s design so it will look natural. The design is responsive, looks good on screens of various sizes, and provides relevant information even on smaller screens.

The option to include three prices

Trenyrkarna.cz needed the option to include three prices next to each product shown in the search. The first price is considered the old price, and it’s crossed out. The second price is a lower price after a discount. The third price is even lower if customers use a promo code during their purchase.

Luigi’s Box helped Trenyrkarna.cz with this custom use case, so the Luigi’s Box Search on the Trenyrkarna.cz website shows three prices instead of one.

A solution tailored to Trenyrkarna.cz needs was the right choice

Search and Analytics have proven to be the perfect fit for Trenyrkarna.cz. Thanks to Luigi’s Box’s Prestashop integration, the process was very easy. Positive results started coming in soon after.

Luigi’s Box brought fitting results

Three days after Luigi’s Box implementation, Trenyrkarna.cz received significant improvements in multiple areas. Searches without results decreased from 17% to 12%. Direct conversions from Search improved from 7% to 13%. The most significant results include a 47% increase in finished purchases and a revenue growth of 51%.

Metrics

Luigi’s Box app data:

30%

Searches without results decreased by 30%

95%

Conversion rate from Search increased by 95%

65%

Absolute direct conversions from Search increased by 65%

Google Analytics data:

47%

Finished purchases increased by 47%

51%

Revenue growth from Search increased by 51%

What does Trenyrkarna.cz enjoy the most about Luigi’s Box?

  • The ability to customize keywords and phrases, as well as the Search visuals.
  • Ease of use for Trenyrkarna.cz employees.
  • Custom, tailored solutions, such as the option to include three prices included with products in Search.
  • Tangible return on investment that brings results, such as higher revenue and improved conversion rates.

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