E-Commerce

TagoMago and Perfumeria Refreshed Their Sites with 82% and 108% Above-Average Search Usage

Learn how TagoMago and Perfumeria use Luigi's Box to improve website search and deliver outstanding customer experiences.

  • Based Central and Eastern Europe
  • Platform Shopify
  • Segment Cosmetics & Body care
  • Products
    • Analytics
    • Search
TagoMago and Perfumeria Refreshed Their Sites with 82% and 108% Above-Average Search Usage

TagoMago and Perfumeria are two e-shops run by one company that received great results after their switch to Luigi’s Box, with a search usage of 82% and 108% above average in the segment.

TagoMago and Perfumeria freshened up the online perfumery segment

TagoMago.pl and Perfumeria.pl are leading Polish online retailers specializing in beauty and fragrance products. TagoMago.pl, established in 2006 and based in Warsaw, is known for its competitive pricing and focus on a wide range of cosmetics, and skincare items, often offering discounts of up to 75%

Perfumeria.pl, operating for over 20 years, also offers a vast selection of high-quality perfumes and beauty products, earning a loyal customer base with its premium service and focus on original fragrances from top global brands​. Both e-shops are a part of the Primavera Parfum group.

I highly recommend working with Luigi’s Box.

The solution increases conversions and customer satisfaction and saves employees’ time thanks to automation. We are pleased to work with you and very pleased with the easy contact and quick response time to any problematic situations.

Magdalena Krzywon
Magdalena Krzywon
Head of Pure Players

Improving the search for the right fragrances

TagoMago and Perfumeria were already very successful online fragrance stores, but even the best must continuously improve. Both e-shops required a solution that would work independently from Shopify. After receiving a recommendation for Luigi’s Box from DigitLabs.pl, an agency that focuses on improving e-commerce businesses, the company decided to update both online stores simultaneously and address a couple of challenges.

Search & discovery automation

TagoMago and Perfumeria wanted a solution with better automation options. This change was supposed to include not only the search for customers but also the analytics and data gathering for the internal Luigi’s Box users.

Since Luigi’s Box Search is AI-powered, most Search features are automated and don’t require any necessary configuration user input. This means that the search experience will always stay top-notch for customers. Meanwhile, Luigi’s Box Analytics automatically gathers data about search usage.

Additionally, TagoMago and Perfumeria always have the option to influence certain aspects of the shopping experience if they desire to do so. This includes Synonyms Management, Product Boosting, and much more.

Better analytic data

Analytics about search usage in e-commerce are vital for businesses to improve. That’s why TagoMago and Perfumeria wanted a solution that could provide reliable analytic data revealing their strengths and weaknesses.

Luigi’s Box Analytics tracks everything they need, including conversions, queries, search usage, searches without results, popular items, and much more. TagoMago and Perfumeria can follow all areas that need improvement and see those where they are doing well.

Streamlining growth

Even well-performing e-shops like TagoMago and Perfumeria need to improve and grow further. This growth requires a scalable solution that ensures great performance even with higher website traffic and a large number of customers online at the same time. Since both e-shops were using a default Shopify search solution that offers limited possibilities, they needed to switch to something that offers growth and scalability.

Luigi’s Box products are highly flexible and can scale up and down depending on the requirements. Search can handle large volumes of traffic, so both websites can work efficiently while remaining stable.

Luigi’s Box brought results that left a good impression

The implementation of Luigi’s Box Search and Analytics both on TagoMago and Perfumeria went very smoothly. Luigi’s Box offers an easy Shopify integration, so the process was quick. After integration, both sites started receiving very positive results, which continued growing month after month.

Pleasant results that left a positive impression

Perfumeria has shown a remarkable surge in search usage within the e-commerce sector, significantly outperforming industry benchmarks. Its search usage is 82% above the industry average, highlighting its growing influence in the perfumery market.

TagoMago stands out even more, with its search usage skyrocketing to 108% above the average, further solidifying its position as a leader in the industry. These impressive gains underscore the effectiveness of their search optimization strategies, placing them well ahead of competitors.

TagoMago

+108%

above average search usage

+13%

more searches

+17%

autocomplete usage

+2.79%

search usage

Perfumeria

+82%

above average search usage

What do TagoMago and Perfumeria enjoy the most about Luigi’s Box?

  • Scalability and continuous improvement that Luigi’s Box Search and Analytics bring. TagoMago and Perfumeria experienced continuous growth in search usage.
  • Easy integration with Shopify that doesn’t take a long time and doesn’t involve complicated processes.
  • Noticeable increase in customer satisfaction also results in higher conversion rates and sales.
  • Search flexibility that works not only for products but also blog articles and other types of content stored on the website.

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