How Romstal built a name as a partner for construction
Romstal is a company specializing in the sale of installation equipment for the construction industry. Its product portfolio is organized into six main categories, each managed by dedicated divisions: Thermo, Klima, Hydro, Sanni, Electro, and Ceramic. Romstal offers more than 20,000 products, all known for their internationally recognized quality—an essential part of the company’s market strategy.
I highly recommend Luigi’s Box to anyone looking to improve their on-site search. Don’t hesitate to reach out to their team early in the process, they’re incredibly helpful, responsive, and committed to your success. Luigi’s Box isn’t just a tool, it’s a very valuable collaboration.
Ana Maria Teodoroiu
Digital Marketing Coordinator, Romstal
Achieving higher search results relevance and other tasks
Romstal discovered Luigi’s Box through an online search while comparing different search solutions that would help them optimize their on-site search. Luigi’s Box stood out from the competition because of clear explanations of what the product is capable of, and a track record of successful clients. Romstal decided to use Luigi’s Box to improve the relevance of search results, search speeds, and conversion rates.
Improving search relevance and user engagement
Romstal wanted to help users find products more efficiently while reducing bounce rates and increasing conversions.
Solution
Luigi’s Box refined search result relevance and organized them into clear categories. This guided customers more effectively and created a smoother, more intuitive shopping journey. As a result, Romstal experienced higher conversion rates and a noticeable drop in bounce rates on search pages.
Luigi’s Box Search shows relevant results, as well as product categories.
Improving the shopping experience
Romstal wanted customers to find the right products across their online store more efficiently. The goal was to minimize user frustration and support smoother navigation through a large product catalog.
Solution
Luigi’s Box Search improved the search experience, allowing users to locate products with greater accuracy and speed, even despite typos or the use of synonyms. This improvement not only increased customer satisfaction but also supported higher revenue and reinforced Romstal’s reputation as a user-friendly online store.
Luigi’s Box Search handles searches with typos without any problems.
Bringing a revenue increase
The challenge was to increase revenue on Romstal’s e-commerce platform by improving discoverability and performance of their digital sales channels.
Solution
Luigi’s Box contributed to this goal by enhancing the search experience. The implementation drove tangible results, with Romstal reporting improved performance across their e-commerce and physical stores, and a 10% uplift in revenue.
Romstal’s new website helpers brought positive results
After Romstal received the new upgrades for their online home base, the results started building up. The results from June 2025 show a significant improvement. The search usage peaked at over 30% with only 5% searches without results.
Romstal customers tend to use on-site search for research purposes before buying the desired products in 77 brick-and-mortar stores, making it difficult to track actual search conversions.
However, Romstal reported a positive boost to brick-and-mortar store sales and online sales thanks to Luigi’s Box Search. The switch to Luigi’s Box brought a 10% revenue uplift as a result.
What Romstal likes the most about Luigi’s Box
- Reliable and receptive customer support that is always quick to answer any questions or provide help.
- The fruitful relationship between Romstal and Luigi’s Box.
- Tangible website improvements with better search functionality.