The party decoration store, Helium King, received a 15% revenue uplift and other improvements after switching to Luigi’s Box.
Helium King is a family-owned company that focuses on party accessories, ranging from helium and great party decorations to personalized clothes and banners. The company is the go-to place for birthday celebrations, weddings, christenings, company events, and much more.
The solution effectively helps shoppers find relevant products more quickly, which leads to increased conversions and higher customer satisfaction. Investing in this tool deliver meaningful results and a strong competitive advantage. In our case Luigi’s Box brings uplift of 15-20% in overall revenue.
Helium King wanted to improve the overall shopping experience, as their previous website solutions struggled with search result relevancy, high number of “no results” searches, personalization, analytics, and more.
The company discovered Luigi’s Box and wanted to give it a try because they’ve seen a large number of positive reviews, and received recommendations from e-commerce industry peers.
Helium King needed to validate whether Luigi’s Box would improve their results. An A/B test between the original solution and Luigi’s Box confirmed that it would with a 21% search conversion rate increase as a result of the tests. Once they decided on Luigi’s Box, Helium King used it to solve various challenges.
During promotional periods, Helium King wanted to highlight specific product categories more prominently. Their previous search solution lacked the flexibility to adapt ranking logic based on business needs.
Luigi’s Box accommodated this requirement by customizing the ranking logic, allowing Helium King to prioritize selected product categories when needed. This flexibility ensured smooth campaign execution and helped the company go live without disruptions.
Before implementing Luigi’s Box, Helium King struggled with irrelevant search results and high numbers of zero-result queries. Their existing solution lacked advanced analytics and personalization, leading to poor shopping experiences and lower conversion rates. For example, a search for “helium for balloons” often missed best-selling helium kits and instead showed unrelated accessories. Typos and plural forms like “baloons” also returned zero results.
With Luigi’s Box, search relevancy improved significantly. AI-powered autocomplete, typo correction, custom one way-synonyms, and more ensure customers easily find what they are looking for even with vague or misspelled terms. This has reduced zero-result queries, improved accuracy, boosted conversion rates, and increased customer satisfaction.
Helium King was unable to effectively promote seasonal or high-margin products directly through search, which limited their ability to support campaigns and maximize profit.
With Luigi’s Box, product merchandising became possible. The team can now boost chosen items, support seasonal campaigns, and strategically increase profitability by surfacing high-margin products in search results.
Helium King wanted to increase customer engagement and encourage larger basket sizes, but their previous solution lacked effective personalization tools.
Luigi’s Box introduced personalized product recommendations that guide customers toward relevant items. This increased engagement, improved the user experience, and drove higher average order values, ultimately boosting conversion rates.
Helium King lacked actionable insights from their previous search solution, making it difficult to optimize campaigns and product assortment effectively.
Luigi’s Box Analytics provides deep insights into customer behavior, helping to fine-tune marketing campaigns and optimize product selection. This has strengthened Helium King’s competitive position, boosted satisfaction, and fostered greater customer loyalty. For example, Helium King could take advantage of products and search queries with click-through rates and high search conversion rates listed below in the table.
A preview of popular products and search queries with high CTR and CVR.
By implementing Luigi’s Box, the shopping experience became smoother and more enjoyable. The conversion rate from Luigi’s Box Search reached 18%, while the conversion rate from Luigi’s Box Recommender reached 52%. All tracked metrics improved, with total revenue growing by approximately 15–20%.
Search conversion rate
Recommenver conversion rate
Overall revenue uplift
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