English
+14%
Revenues
+8.2%
AOV
+6%
Number of transactions
Homepage solution
Luigi’s Box OFF
Bestsellers set manually by e-commerce maintainers were displayed on the home page. That’s fine, but what about visitors for whom this offer is irrelevant?
Luigi’s Box ON
Right after discovering what the customer is interested in, we switched the bestsellers box on the home page with a personalized recommendation. CTR increased by more than 13%.
Product detail page
Luigi’s Box OFF
Manually filled-in recommendations were set to be displayed on the product details pages by e-commerce maintainers.
Luigi’s Box ON
We placed three product feeds below the product details. One for the “others are also browsing,” which contains alternative products, and the other for the “you might be interested” with other types of products that are often purchased with the currently viewed product + last viewed section
- CTR of “others are also browsing” is 15.5%
- CTR of “you might be interested” is 5.2%
- CTR of “last viewed“ is 10.7%
Precheckout
Luigi’s Box OFF
No recommendation was displayed during the pre-checkout.
Luigi’s Box ON
We placed a feed of upsell products related to what the customer added to the shopping cart at the pre-checkout. The relation between these products was set according to complementary and associated products. CTR of recommendations increased to 3.5%.
Product categories
Luigi’s Box OFF
There were manually set recommendations with no personalization.
Luigi’s Box ON
We sorted filters according to personal preferences and put them in the first line of product feed. CTR increased to 24.8%.
Article categories
Luigi’s Box ON
We put the recommendation box under the header of the page. CTR increased to 24.8%.
