See how Muziker used Luigi’s Box Shopping Assistant to guide shoppers, boost Keys category conversions by 13%, and make finding instruments effortless.
Muziker, the go-to place for musicians and all music lovers, gave the stage to Luigi’s Box Shopping Assistant and received great results, including a 13% conversion uplift in the Keys category.
Muziker has grown into a major store offering musical instruments, LP vinyls, music merch, and more across over 30 European countries. The company sells more than 120,000 products from 3,500+ brands.
Muziker is made up of people who live and breathe music. The team combines practical know-how with a passion for helping others get started or grow in their musical journey. From beginners learning their first chords to experienced performers, Muziker supports everyone with the right tools, advice, and a shared love for music.
Implementing the Shopping Assistant in our Keys category was surprisingly simple thanks to Luigi’s Box’s intuitive admin interface. Revenue in the category increased by 18%. This was one of the fastest wins we’ve ever achieved in UX and revenue optimization.
While Muziker was already a successful brick-and-mortar and online store that uses our products to improve the shopping experience, they wanted to go even further. When we introduced our new product called Luigi’s Box Shopping Assistant, Muziker immediately wanted to include it on their website. They wanted to address a couple of challenges with advanced shopping assistance directly in product categories.
Muziker wanted to improve the user experience for non-expert shoppers by helping them find the best product without requiring them to study complex product specifications or technical parameters.
Luigi’s Box and Muziker solved this by developing a guided assistant experience that asks simple, user-oriented questions instead of listing specs. Questions like “What type of instrument do you want?” or “What level player are you?” help direct shoppers toward the right products. At the end of the flow, the Assistant recommends one top product and a few suitable alternatives, which is ideal for the shoppers unfamiliar with the category.
Muziker aimed to increase turnover by at least 10% in the Keys product category. They needed a way to boost performance within this segment and wanted clear evidence that the chosen approach would deliver measurable results.
To address this, Luigi’s Box Shopping Assistant was implemented in the Keys category. Muziker and Luigi’s Box conducted an A/B test, comparing one version of the page using the Assistant and another without it. The results, focused on revenue and conversions, demonstrated a positive impact, confirming Luigi’s Box Shopping Assistant’s value in helping users find relevant products and boosting category performance.
Muziker was looking for a way to reduce product returns by helping users choose better-suited products, but without making noticeable or disruptive changes to the UI of the category page.
Luigi’s Box Shopping Assistant was integrated as a compact element within the category page. Despite its minimal presence, the Assistant significantly improved decision-making for shoppers. With more appropriate purchases being made, Muziker experienced a drop in return rates and an increase in customer satisfaction, even though exact return data was not shared.
Muziker required full control over how the Shopping Assistant functioned, including the ability to choose which questions were asked and which products were recommended without needing technical assistance.
Luigi’s Box addressed this by including a Dialog Builder as one of Luigi’s Box Shopping Assistant features. This feature allows the Muziker team to build and modify question flows and product suggestions with ease. The Assistant isn’t a generic chatbot, but a guided selling tool that Muziker can fully manage, ensuring tailored customer guidance.
Once Muziker deployed Luigi’s Box Shopping Assistant, the shopping experience improved with guided selling in the Keys product category. Luigi’s Box Shopping Assistant brought a conversion uplift of more than 13%, and a revenue uplift of almost 18%. The results were revealed during an A/B test that ran for 46 days.
Luigi’s Box Shopping Assistant helped our customers make better product choices. As a result, we saw a measurable 13% increase in conversion rate in our Keys category. The assistant doesn’t push sales—it guides with relevance. It’s like having a smart salesperson—automated and highly skilled.
conversion uplift
revenue uplift
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