The beginnings of Martes Sport
Martes Sport is a sports store that was established in 1993, and since then, it has become a partner for all people who love sports, regardless of their skill levels. The company sells products for aficionados of a healthy lifestyle and professional athletes. Martes Sport has 370 brick-and-mortar stores in Poland, where the company originated. Their philosophy is to provide the best sporting equipment for people who like to challenge themselves and want to reach their goals and get proper enjoyment from their favorite sports activities.
Luigi’s Box support team is the best and always willing to help
Luigi’s Box is a time saver — both in managing the tool, where I don’t have to spend much time in configuration, and also when it comes to fixing stuff. Luigi’s Box support team is the best and always willing to help. They look into every problem and give solutions ASAP. If you are looking for an efficient tool, multiple possibilities, and the best support team ever, Luigi’s Box is the perfect choice!
Karolina Moczulska
Deputy Head of E-Commerce, Martes Sport
Martes Sport wanted to overcome multiple challenges with a more efficient search & discovery solution for their e-commerce store. The essential one was to include an option to analyze search results and have the ability to create a change that would make a positive impact on the shopping experience. With this significant change, Martes Sport would be able to solve multiple other challenges as well.
Removing irrelevant search results
Martes Sport’s previous search solution often delivered irrelevant results. For instance, searching for “ponton” (pontoon, a type of inflatable boat on their site) returned over 300 results, while only three were actually available in the shop. Similarly, searches for “żółta koszulka” (yellow t-shirt) would yield results for products in yellow color, but none would be t-shirts.
Luigi’s Box Search ensures only the most relevant results are shown, helping customers find what they’re looking for faster and improving their shopping experience. Thanks to excellent language processing features, Luigi’s Box can quickly determine the right match under any circumstances. Additionally, No Result Prevention can ensure that customers will always get relevant results, even if Martes Sport doesn’t have an exact product match.
“Yellow shirt” and similar search queries now show the correct results.
Improving reporting capabilities
Martes Sport couldn’t effectively evaluate its search tool’s performance without access to reliable analytics and learn how customers use it. The original analytics highlighted only popular search phrases without revealing what wasn’t working. They were left guessing whether the solution worked or how to make meaningful improvements.
Luigi’s Box Analytics provides actionable insights, showing what works and, more importantly, what doesn’t so Martes Sport can effectively learn about weaknesses and promptly remove them. This allows Martes to make data-driven decisions to optimize the search experience for maximum effect.
Martes sought to increase sales of specific products through targeted promotions and campaigns, but their previous solution lacked this capability.
Luigi’s Box empowers Martes Sport with Merchandising features like Banners in Search or Product Boosting. These features enable the company to promote specific campaigns effectively and drive more sales for featured products.
Autocomplete is a great place to promote specific products.
Improving customer experience
The previous solution had an underdeveloped user interface, making it challenging for customers to navigate. For example, autocomplete features required excessive scrolling, and the left-side suggestion panel was visually unappealing.
Luigi’s Box Search with Autocomplete seamlessly integrates with the e-shop’s design. The result is a user-friendly design that enhances navigation and improves customer satisfaction. Additionally, the company can rely on other features, such as Dynamic Filters, to help with navigation in search results. Dynamic Filters show only relevant filtering options without any redundant ones, so it’s easy for customers to specify the results they want.
Design that looks natural improved Martes Sport’s website.
By addressing these challenges, Luigi’s Box has transformed Martes Sport’s search functionality, delivering a more relevant, insightful, and user-friendly experience for its customers.
Martes Sport reached new records with Luigi’s Box
Martes Sport ran its A/B test to determine if Luigi’s Box is the right choice. Later on, the company also relied on Luigi’s Box A/B testing capabilities to compare our solution with their previous one to see the difference. The results were positive in both A/B tests.
After easy and trouble-free implementation, Martes Sport started noticing the changes brought by Luigi’s Box. The search performs significantly better with higher add-to-cart and conversion rates, with an overall positive effect on their revenue. They also noticed an improvement in mobile traffic, with 4 times more customers shopping through smartphones and other smart devices.
Better results with the right equipment
Based on Google Analytics, Martes Sport experiences significant differences in multiple areas of its e-commerce business. Luigi’s Box AB test revealed a 26% increase in search conversion rate and a 20% revenue increase (search-only sessions) in less than a week between 9th October 2024 and 15th October 2024. Since Luigi’s Box implementation, the total revenue has increased by over 3%.
Results:
+26%
Search conversion rate
What does Martes Sport enjoy the most about Luigi’s Box?
- Luigi’s Box tools are efficient and time-saving. Martes Sport enjoys that they don’t have to spend too much time with configuration.
- Efficient Luigi’s Box support team that is willing to help and provides fast and reliable solutions whenever necessary.
- Easy control over results and the ability to create an impact on customers’ shopping experience.
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