Košík’s Search Conversions Increased by 10.5%

When customers searched for beer, the brand “Pilsner Urquell” never appeared in the results. This was because the product name (“Pilsner Urquell Light Lager”) nor the category name (“Lagers below 12°”) did not include the word beer.

We taught the search feature at Košík.cz to work with the whole structure of category names, not only with the specific product category.

In the categories hierarchy, some smaller categories are sometimes grouped together (T-shirts and shirts, dresses and skirts). In a similar fashion, the beef sirloin was located in the category “Beef” (not beef meat). However, the parent category is named “Meat and fish”. It contains the word meat, but it also contains the word fish. That’s why when searching for fish, you could have also found “Beef sirloin” among results.

We taught the search feature at Košík.cz to work with the whole structure of category names, not only with the specific product category.

There is a fair amount of products that have the word chocolate in their names because they are also made with the chocolate flavor (yogurts, müsli, ice cream, pastry, etc.). However, when the customers search for “chocolate”, they’re naturally more interested in finding actual chocolate than chocolate-flavored yogurt. Obviously, not every brand of chocolate contains that word in its name. Therefore, when searching for “chocolate”, many chocolate-flavored products appeared in the results instead of chocolate bars.

As a solution, we have defined stop words for the phrase “chocolate” so that the search results don’t include yogurts, proteins, or ice creams when a customer searched for “chocolate”.

There are many creative ways to search for products in an e-shop. Occasionally, customers use slang terms and then the search ends up with no results.

We have set up synonyms that also include slang expressions. Košík will, therefore, find the right products, even if the customer does not enter exactly the correct phrase. In addition, Luigi’s Box automatically recommends synonyms based on customers’ behavior, helping Košík to keep up with the creativity of their customers.

St. Martin’s goose is a seasonal product in the Czech Republic. This means that when its time comes, you need to have it as high as possible in the search results. Demand is high and the customers are impatient. However, when Košík added this product in their catalog, it naturally had no history of customer interactions and was not in the first positions in the search results, making it a lost opportunity for the e-shop.

Thanks to the boosted items function, we have set that “St. Martin’s goose” appeared in the top positions among the results so that customers can immediately find the desired seasonal product. In addition, we’ve worked out a feature that automatically prioritizes new products in a specified time.

Košík came up with a great idea to deliver chilled drinks during the summer heats. Naturally, when they started selling them, they had no customer interaction history. Therefore, they weren’t placed in top positions of search results, where they’d be immediately noticed by customers sweltering in torrid weather.

With boosted terms feature, we made “chilled drinks” appear in the first positions among the results automatically, without the need to set each product individually.