How KiK Fashioned a Cart Value Uplift of 55%

About KiK’s journey to providing frugal clothing options

Founded in 1994, KiK is a German discount retailer known for its reasonably-priced clothing and vast store network. Kik has over 4,000 outlets in 14 European countries. Employing 25,000 people, KiK sources from 500 suppliers, mainly in Bangladesh, China, Pakistan, and Turkey. The company focuses on basic, affordable outfits and participates in global efforts to improve textile industry conditions through the German Partnership for Sustainable Textiles.

Solving challenges thanks to a cost-conscious search solution

KiK gained success with its brick-and-mortar stores all over Europe, and its online presence was a welcomed addition.

However, the online shopping experience was ineffective for customers due to an inefficient search solution on their website.

This prompted the clothing retailer to search for a better product search & discovery solution for their website, ultimately choosing Luigi’s Box to help resolve ongoing challenges.

1. Non-functioning product search

The most common problems with website product search include language processing issues (e.g., the search solution doesn’t understand the search intent).

When the search solution doesn’t understand the search intent, it leads to poor results, or even worse—no results—leaving customers frustrated and confused.

Luigi’s Box Search with Autocomplete processes various languages, understands broader terms, and deals with typos, synonyms, and more.

The variety of features that power Luigi’s Box Search ensures that customers always get relevant results, even if there isn’t a perfect match between the keyword and the product.

With Luigi’s Box Search with Autocomplete, KiK customers can find what they need at all times, specify the searches with various descriptions of product properties, and get accurate search results, even with typos.

2. Improving analytics options

Before implementing Luig’s Box, KiK didn’t have an effective way to gather data about its customer behavior.

This data is important for improving the shopping experience and earning customer loyalty.

Luigi’s Box Analytics provides a convenient way for KiK to track customer behavior, see popular items, and track conversions, so the company can improve its online services even further.

3. Merchandising and ranking options

Before using Luigi’s Box, KiK couldn’t promote items of its choice or utilize ranking algorithms that would correctly reorder items based on various criteria.

Luigi’s Box offers Merchandising features, such as Product Boosting, which allows retailers to choose which products will appear highest in the search results without overpowering the customers’ search intents and entered search queries. If the keyword entered matches the boosted product, it will appear in the results.

Luigi’s Box also has automated Ranking feature that can reorder products. For example, Business-Oriented Ranking focuses on bringing the most earnings, while Match-Quality ranking and Full-Text Score Ranking ensure the most relevant results for customers.

Luigi’s Box AI always learns to rank from e-shop data to ensure the best results.

4. Recommendations upgrade

Online clothing stores like KiK can offer a wide variety of items, meaning many products might not be discovered via search or product listings, creating the need for a product recommendation engine.

Luigi’s Box Recommender is a valuable tool to help businesses upsell and cross-sell.

If a customer decides they don’t want to purchase the product they’re viewing, Recommender is there to suggest alternative products to keep them engaged.

By suggesting similar products, Recommender can lead to an increase in the average cart value and convert more customers.

5. Integration options

Integrating a new search solution isn’t always a breeze, which is why KiK looked for a solution that’s easy to integrate, offers assisted integration options, and works on an e-commerce platform of its choice.

No matter the platform or website type a business employs, Luigi’s Box seamlessly integrates, offering multiple integration options. With the support of experts, KiK’s online store experienced a smooth and effortless integration process.

Luigi’s Box Search proved to be the perfect fit

With Search seamlessly integrated into KiK’s online store, results began to pour in.

KiK values the quick and effortless implementation of Luigi’s Box products on their website, along with the predictable pricing that safeguards their budget. Experts provided post-implementation fine-tuning to ensure optimal outcomes, and KiK continues to benefit from ongoing enhancements and updates.

Luigi’s Box brought fitting results for KiK

KiK has experienced several advantages since switching to Luigi’s Box.

Initially, Luigi’s Box launched two products: Search and Analytics, which led to an increase in assisted conversions rate by 14%.

Luigi’s Box Search increased the conversion rate by 27%. The average cart value increased by 31%, while the overall cart value increased by 55%.