Find out how Brainmarket, a shop that focuses on selling health supplements improved its conversion rate by switching to Luigi's Box Search.
Thanks to Luigi’s Box Search and Analytics integration with Shoptet, Brainmarket improved the visibility of its own brand of products and treated its total conversion rates to healthy growth.
Brainmarket is an online store that sells health supplements, healthy groceries, and a wide selection of skincare and drugstore products. Its mission is to bring the highest quality products, the most valuable information, and the best customer service to the market.
Their unique approach to selling their products lies in focusing on various areas of human health and categorizing products accordingly. This unique approach on their website works besides standard product categorization to provide flexibility for their customers.
Luigi’s Box has helped us promote our brand of products and improve our on-site search with one convenient solution. The results are tangible, and our earnings grow substantially thanks to Luigi’s Box search & discovery products.
Brainmarket wanted a better search solution to improve the shopping experience and to solve a couple of challenges in one go. After hearing great reviews about Luigi’s Box from a variety of partners, they decided to try Luigi’s Box Search and Analytics via our free trial.
Brainmarket offers a wide range of their own products, but the original search solution often placed alternative products first. Brainmarket wanted to solve this issue and start selling more of its own products.
After switching to Luigi’s Box, Brainmarket could benefit from the ability to adjust and prioritize selected products and product brands in Search. Luigi’s Box Search offers multiple ranking algorithms that work simultaneously to ensure not only the best results for customers but also the highest earnings for businesses.
Business-Oriented Ranking ensures that Brainmarket’s own brand of products gets placed higher, as these are the products with the highest profit margin for the company. Additionally, Merchandising features such as Banners and Pin-to-Position allow Brainmarket to manually promote specific products that need the extra spotlight.
Brainmarket wanted a general improvement in the shopping experience for their customers and a solution that offers easy integration options.
Luigi’s Box is designed to be a perfect fit for any website. It looks natural within any website interface and this is also the case with Brainmarket’s website. A huge plus is also the variety of easy integration options, which include an easy self-service option, and assisted integration as well. Features such as Autocomplete, which allows search-as-you-type functionality and dynamically changes the results as customers type, improve the customers’ search experience.
The Highlighting feature focuses attention on the entered keyword to show direct matches with products in the results. Additionally, Luigi’s Box provides suggestions for popular search phrases, product categories, and articles. This helps customers search faster with improved navigation options.
Brainmarket wanted a search solution that can handle typos in queries. The smallest typo in a search query can mean that customers won’t find what they’re looking for, even if the e-shop has that product in stock.
Luigi’s Box Search comes with stellar Natural Language Processing (NLP) capabilities that include Typo Correction and Typo Tolerance features. Typo Correction finds the closest word match and places it in the results instead of the word with a typo. In case this fails, Typo Tolerance can provide all other relevant matches in results, so the customers can choose whichever word suits their search the most.
Brainmarket sells its products across the Central and Eastern European (CEE) region, so it needed a solution that could cater to various countries. However, not every search solution can handle language processing in different languages.
Luigi’s Box offers language processing in over 20 languages and includes Advanced CEE Language Processing. Languages from the CEE region get dedicated experts who tweak and adjust the language processing to the nuances of these languages. This ensures that Search can perform Lemmatization (reducing word variants into their base forms), understand Grammatical Forms (recognizing individual word forms), and deal with Word Decompounding (decompounding complex words formed from multiple words) correctly in all languages, and provide the most accurate results.
Brainmarket’s original search solution experienced some trouble processing synonyms. Synonyms are an important aspect of a good search experience, as they allow customers to use their own wording and provide them with flexibility in searches. However, a lack of synonym detection or processing meant that customers weren’t able to find the right results, even if the correct products were in stock.
Luigi’s Box has a Synonyms feature that automatically suggests relevant synonym options and allows further customization with Synonyms Management. Brainmarket can now set up one-way and two-way synonyms to ensure the best customer experience. Customers can find products accurately even if they don’t use the exact product names.
While Brainmarket’s employees have their own ways of checking available products and related information, there are also faster ways to do so.
Luigi’s Box Search came with additional benefits, as it also helps Brainmarket employees find products and check their availability much faster. To do so, they simply use Luigi’s Box Search on their website and receive relevant product information in seconds.
After successfully integrating Luigi’s Box Search and Analytics into Brainmarket’s website, the company decided to stick with our search & discovery solution. This has led to various improvements in Brainmarket’s revenue and conversion rates. Brainmarket continues to benefit from Luigi’s Box and improves its results steadily.
Brainmarket experienced improvements in two key areas of its online sales in a total of six countries, which helped it increase multiple metrics above the industry average.
“Direct conversions” occur when a user purchases an item they viewed in a list during the same session, attributed to the last list seen before purchase.
“Assisted conversions” encompass any user interaction with a listing that leads to a purchase, attributing credit to all engaged lists, and include all direct conversions.
The assisted conversion rate from Search increased to 29%, which is significantly higher than the pharma & medical industry average of 23%.
Brainmarket’s direct conversion rate from Search increased to 25%, while the industry average is 17%.
The Search usage rate increased to 40%, with an industry average of 20%.
Assisted conversion rate from Search increased to 29%
Direct conversion rate increased to 25%
Search usage increased to 40%
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