Astratex Tailored a Steady 24% Conversion Rate with Search

Astratex is a clothing retailer that started using Luigi’s Box and received great results, such as an 24% conversion rate from Search, a low search exit rate of just 3%, and more.

Astratex threads the line to more comfortable underwear

Astratex is a well-established company specializing in lingerie, swimwear, and other intimate apparel. Originating from the Czech Republic, the brand has expanded its reach across Central and Eastern Europe, offering a wide range of products for both women and men. Its product lines are known for combining comfort, quality, and fashion, catering to diverse body types and sizes.

Astratex operates primarily through its online platform, which offers an extensive selection of bras, panties, shapewear, nightwear, and swimwear. The website also features user-friendly tools such as size guides and fitting advice to ensure customers find the right fit.

Reinforcing the shopping experience with Luigi’s Box

Astratex originally used a self-developed search solution, and although it worked well as a basic search function, they wanted to improve the search capabilities even further. After seeing Luigi’s Box Search on Spokojený Pes e-shop, they wanted to give Luigi’s Box a try and solve multiple challenges at the same time.

Improving the search experience with Autocomplete

Astratex wanted a significant upgrade from their original search solution. The original search lacked advanced search features, and the search function and autocomplete were performing slowly.

Switching to Luigi’s Box solved all of these issues at once. Luigi’s Box Search with Autocomplete was developed to work efficiently and provide a fast search experience even in high-traffic scenarios. The relevancy of search results is stellar as well, as you can see in the results at the end of this article.

Getting a search that can handle typos

Astratex’s original search solution had trouble providing relevant search results when typos and mistakes were present in the search queries. Typos are especially troublesome, as they can completely halt the search process during shopping and show no results.

Luigi’s Box offers splendid Natural Language Processing, which can easily handle typos, misspellings, and mistakes thanks to Typo Correction and Typo Tolerance. Astratex customers don’t have to worry about perfect spelling and still find their desired products.

Enhancing personalization

Personalization is a vital, must-have functionality for modern e-commerce, as it can significantly help boost conversions, sales, and customer satisfaction. Astratex’s original solution was having problems in this area.

Luigi’s Box offers personalization out of the box. Personalization in Luigi’s Box Search and Luigi’s Box Recommender uses customer browsing data to tailor the search results to individual customers and customize the product selection just for them.

Searching with product properties

Since Astratex offers mostly underwear, they knew that online customers also rely on product descriptions besides exact product names and types when they’re searching for things to buy. That’s why they needed a better search solution that could accommodate this use case and provide accurate search results based on these descriptions.

Luigi’s Box Search uses Natural Language Processing features that can work in this use case without any trouble. Online customers can simply add descriptions, such as product type, color, material, style, fit, and more, and find products that match their search criteria.

Accessing better customer data

Astratex’s self-developed solution didn’t provide the company with sufficient, in-depth data about customer shopping habits and behavior. Customer data is very important for any e-shop, as it can provide insights for future improvements.

Luigi’s Box Analytics is an integral part of our product suite, and it was a perfect fit for Astratex. Thanks to Analytics, Astratex can find out how customers use Search and keep track of popular products, impressions, conversions, and more. Furthermore, they can see how many searches without results or abandoned shopping carts they have. Astratex can improve and solve issues thanks to this data.

Improving merchandising options

Astratex was looking for a solution that would allow them to use merchandising to promote certain products at the right times.

Thanks to Luigi’s Box, they can do this easily. Luigi’s Box offers Merchandising features, which include the ability to pin products in Search with Pin-to-Position, show product banners directly in Search, or even boost products so they will show up higher in the search results.

Luigi’s Box tailored the right product search & discovery solution for Astratex

Astratex switched to Luigi’s Box in 2018 and started using Luigi’s Box Search and Analytics. Soon after, great results were showing up. The conversion rate from Search is at 24%, almost 150% more than the fashion industry average. Astratex also has a low Autocomplete exit rate of slightly over 2%. Additionally, searches without results are very low, at only 3%.

Results

What does Astratex like the most about Luigi’s Box