# SpokojenyPes Sees 96% Growth in Search Conversion Rate
> Luigi's Box multiplied the search conversion rate for one of the biggest e-shops offering pet food and supplies in the Czech Republic.
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E-Commerce
## SpokojenyPes Sees 96% Growth in Search Conversion Rate
Luigi's Box multiplied the search conversion rate for one of the biggest e-shops offering pet food and supplies in the Czech Republic.
- Based Central and Eastern Europe
- Platform Programia
- Segment Pets, Garden & DIY
- Products
- Analytics
- Search
When Soňa Fialková founded the pet e-shop SpokojenyPes.cz (or “Happy Dog”), she could probably not foresee how successful it would be. **With 25,000 orders online per month, it has become one of the biggest e-shops in the Czech Republic.**Thanks to her e-shop, tens of thousands of dog and cat lovers buy high quality products for their beloved pets every year.
In 2016, SpokojenyPes hired Programia to develop a new layout for the e-shop. While reconstructing the site, Programia noticed a slight problem. SpokojenyPes had a generic site search solution on their website without any tailoring for their specific range of products. This meant that the **search conversion rate was only 7.6% on average, while the potential was much higher.**
### Increasing the Conversion Rate to 14.9% in a Week’s Time
To target new customers who were searching for pet products but could not easily find them in the e-shop, **Programia suggested that SpokojenyPes deploy two measures**:
- **Search Analytics** – search data that investigates interactions among web searches, the search engine, or the content data and provides feedback on site search development
- [**Autocomplete search**](/blog/autocomplete-best-practices/) – a search-as-you-type option that actively helps visitors to overcome the most common problems related to generic and imperfect site searches
That’s when Soňa teamed up with Luigi’s Box. **We immediately applied Search Analytics** to SpokojenyPes to see what was working well and what was not. **The analytical data brought interesting findings to light about how customers search** – 35% of total revenue comes from user site search, while the average conversion rate from site search is 30%.
Having these results in our hands, **we put [Autocomplete search](/autocomplete-search-software/) in place, which resulted in an immediate rise of search conversion rate from 7.6% to 14.9% within a week.** Visitors did not have to use the search anymore as they would be brought directly to the requested product or category.
#### +96%
Search conversion rate with Luigi’s Box Autocomplete increased from 7.6% to 14.9%
### Developing a Better and More Optimized Search Engine
To further improve the search function, the e-shop had two options. It could either optimize its engine or use a pre-prepared search engine called Luigi’s Box Search. In the case of SpokojenyPes, **Programia developed a new flexible search engine** optimized for customers’ needs, habits, and specific terminology. Implemented in April 2018, **a joint conversion rate of Luigi’s Box Autocomplete and Search from Programia is over 30% on average.**
#### 30%
New search engine with autocomplete has increased the search conversion rate from 14.9% to 30%
#### Luigi’s Box was a real eye-opener for us
Luigi’s Box was an eye-opener for us. E-shops often forget about customer experience and invest too much in advertising. Luigi's Box showed us what we can gain when we care about search.
Soňa Fialková CEO, SpokojenýPes
### Summary
Thanks to **advanced search analytics, a fast autocomplete, and a flexible new search engine, SpokojenyPes achieved a noticeable increase in conversion rate.** In joint cooperation with Programia, Luigi’s Box helped the company better target new customers and satisfy the needs of the existing ones.
- 7.6% Average search conversion rate without Luigi’s Box
- 14.9% Average search conversion rate with Luigi’s Box Autocomplete
- 30% Average search conversion rate with Luigi’s Box Autocomplete and Search from Programia
How our clients benefit from Luigi's Box
- [Lucide: 8% B2B Conversion Rate Uplift](/case-study/lucide/) · Lucide chose Luigi’s Box and achieved an 8% B2B conversion rate uplift and other improvements. Find out more in our case study.
- [Barron: 18% Product Listing Conversion Rate](/case-study/barron/) · Barron is a custom merchandise seller that chose Luigi’s Box and received a Product Listing conversion rate of almost 18% and other important improvements.
- [Pancernik: 175% Uplift in Search Usage](/case-study/pancernik/) · Switching to a new search paid off and brought a 175% increase in search usage, and positive results for search conversions, clicks, and other important areas.
- [GAP Achieved a 28% Recommender Conversion Rate](/case-study/gap/) · GAP chose Luigi’s Box and improved their website with new search functionality that brings results across multiple domains.
- [Chicco Chose Luigi’s Box Search and Improved the Shopping Experience](/case-study/chicco/) · Chicco's switch to Luigi's Box brought them numerous improvements, including Autocomplete CTR and Search usage increases.
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