# What Is Behind the 21% Increase in Houseland Revenue

> Houseland.cz aimed for a top-selling e-shop. See how Luigi’s Box personalization tools helped maximize revenue and follow e-commerce trends.

Source: <https://wpm.luigisbox.com/case-study/houseland/>

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E-Commerce

## What Is Behind the 21% Increase in Houseland Revenue

Houseland.cz wants to have a top-selling e-shop and follow the newest trends in e-commerce. The goal was quite straightforward. To discover how much money we can deliver additionally with our personalization tools.

- Based Central and Eastern Europe
- Platform OpenCart
- Segment Furniture & Household
- Products
  - Search

![What Is Behind the 21% Increase in Houseland Revenue](https://wpm.luigisbox.com/wp-content/uploads/2026/04/modern-living-room-with-sofa-houseland-featured-1000x450.webp)

- +13% · Conversion rate
- +21% · Revenue increase
- +9.4% · Number of transactions

#### What Houseland said about Luigi's Box?

“Few weeks after our eshop got personalized tool from Luigi's Box implemented we decided to run A/B test to see the business results. And we were very positively surprised. The results were better than expected!”

Marek Stebel CEO, Houseland

### Personalized Search and Autocomplete

#### Luigi’s Box:

We implemented personalized search, autofill, and style using the same design as e-shop.
Search can solve typos, synonyms, wrongly written labels, and product names. It also processes customer personal preferences, price sensitivity, label preferences, purchase history, etc.

### Pre Basket Upsell cross-sell

#### Luigi’s Box:

We incorporate personalized upsell and cross-sell boxes in the pre-basket stage, leveraging a specialized algorithm that merges customer preferences with high-margin products.

This algorithm analyzes top-selling categories, frequently purchased products, and individual customer preferences to generate targeted recommendations.

### Top products in categories

#### Luigi’s Box:

We curate tailored, personalized boxes for specific product categories featuring top-selling items. These curated selections assist customers in making informed purchasing decisions by showcasing popular products within their area of interest. Our algorithm continually refines recommendations based on top-selling categories, frequently paired products, and individual customer preferences.

### Alternative products on the concrete product page

#### Luigi’s Box:

To enhance conversion rates, we ensure that customers have access to alternative product suggestions directly on the product page they are viewing. By presenting related products alongside the main item, customers can explore additional options without having to navigate back to the product category.

### Last viewed items on HP

#### Luigi’s Box:

Including a “Last Viewed” box on the homepage is a pivotal component of our strategy. This feature allows customers to revisit previously viewed items, fostering familiarity and enhancing their shopping experience. We have found that positioning these boxes on the homepage yields the greatest impact on customer satisfaction and, ultimately, drives revenues.

### Top-selling product on HP

#### Luigi’s Box:

Moreover, we recognize customers’ challenges when navigating through numerous products and categories. We prominently feature a personalized box on the homepage showcasing top-selling products to address this. This strategic placement not only helps customers orient themselves but also instills confidence in the recommendations provided, resulting in a notable increase in revenues.

How our clients benefit from Luigi's Box

- [Lucide: 8% B2B Conversion Rate Uplift](/case-study/lucide/) · Lucide chose Luigi’s Box and achieved an 8% B2B conversion rate uplift and other improvements. Find out more in our case study.
- [Barron: 18% Product Listing Conversion Rate](/case-study/barron/) · Barron is a custom merchandise seller that chose Luigi’s Box and received a Product Listing conversion rate of almost 18% and other important improvements.
- [Pancernik: 175% Uplift in Search Usage](/case-study/pancernik/) · Switching to a new search paid off and brought a 175% increase in search usage, and positive results for search conversions, clicks, and other important areas.
- [GAP Achieved a 28% Recommender Conversion Rate](/case-study/gap/) · GAP chose Luigi’s Box and improved their website with new search functionality that brings results across multiple domains.
- [Chicco Chose Luigi’s Box Search and Improved the Shopping Experience](/case-study/chicco/) · Chicco's switch to Luigi's Box brought them numerous improvements, including Autocomplete CTR and Search usage increases.

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