# Helium King Has a Reason to Party, Thanks to a 15% Revenue Growth
> The party decoration store, Helium King, received a 15% revenue uplift and other improvements after switching to Luigi’s Box.
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E-commerce
## Helium King Has a Reason to Party, Thanks to a 15% Revenue Growth
The party decoration store, Helium King, received a 15% revenue uplift and other improvements after switching to Luigi’s Box.
- Based Central Europe
- Platform Shoptet
- Segment Hobby & Stationery
- Products
- Analytics
- Recommender
- Search
### Helium King offers everything a proper celebration needs
Helium King is a family-owned company that focuses on party accessories, ranging from helium and great party decorations to personalized clothes and banners. The company is the go-to place for birthday celebrations, weddings, christenings, company events, and much more.
The solution effectively helps shoppers find relevant products more quickly, which leads to increased conversions and higher customer satisfaction. Investing in this tool deliver meaningful results and a strong competitive advantage. In our case Luigi’s Box brings uplift of 15-20% in overall revenue.
Libor Pindroch Owner, Helium King
### Lifting the shopping experience standard to new heights
Helium King wanted to improve the overall shopping experience, as their previous website solutions struggled with search result relevancy, high number of “no results” searches, personalization, analytics, and more.
The company discovered Luigi’s Box and wanted to give it a try because they’ve seen a large number of [positive reviews](https://www.g2.com/products/luigi-s-box/reviews#reviews), and received recommendations from e-commerce industry peers.
Helium King needed to validate whether Luigi’s Box would improve their results. An A/B test between the original solution and Luigi’s Box confirmed that it would with a 21% search conversion rate increase as a result of the tests. Once they decided on Luigi’s Box, Helium King used it to solve various challenges.
##### Custom ranking logic
During promotional periods, Helium King wanted to highlight specific product categories more prominently. Their previous search solution lacked the flexibility to adapt ranking logic based on business needs.
##### Solution
Luigi’s Box accommodated this requirement by customizing the [ranking](https://www.luigisbox.com/features/product-ranking/) logic, allowing Helium King to prioritize selected product categories when needed. This flexibility ensured smooth campaign execution and helped the company go live without disruptions.
 Categories are related to the seasons, in this case it’s “Back to school”.
##### Improve relevancy of search results
Before implementing Luigi’s Box, Helium King struggled with irrelevant search results and high numbers of zero-result queries. Their existing solution lacked advanced analytics and personalization, leading to poor shopping experiences and lower conversion rates. For example, a search for “helium for balloons” often missed best-selling helium kits and instead showed unrelated accessories. Typos and plural forms like “baloons” also returned zero results.
##### Solution
With Luigi’s Box, search relevancy improved significantly. [AI-powered autocomplete](https://www.luigisbox.com/features/autocomplete/), [typo correction](https://www.luigisbox.com/features/typo-correction/), custom [one way-synonyms](https://www.luigisbox.com/features/synonyms-management/), and more ensure customers easily find what they are looking for even with vague or misspelled terms. This has reduced zero-result queries, improved accuracy, boosted conversion rates, and increased customer satisfaction.
##### Boost seasonal and high-margin products in search results
Helium King was unable to effectively promote seasonal or high-margin products directly through search, which limited their ability to support campaigns and maximize profit.
##### Solution
With Luigi’s Box, product [merchandising](https://www.luigisbox.com/merchandising/) became possible. The team can now [boost](https://www.luigisbox.com/features/product-boosting/) chosen items, support seasonal campaigns, and strategically increase profitability by surfacing high-margin products in search results.
##### Increase customer engagement through personalized recommendations
Helium King wanted to increase customer engagement and encourage larger basket sizes, but their previous solution lacked effective personalization tools.
##### Solution
Luigi’s Box introduced [personalized product recommendations](https://www.luigisbox.com/products/recommender/) that guide customers toward relevant items. This increased engagement, improved the user experience, and drove higher average order values, ultimately boosting conversion rates.
 Helium King’s Luigi’s Box Recommender suggests related products, and alternatives.
##### Insights for marketing campaigns and product assortment
Helium King lacked actionable insights from their previous search solution, making it difficult to optimize campaigns and product assortment effectively.
##### Solution
[Luigi’s Box Analytics](https://www.luigisbox.com/products/analytics/) provides deep insights into customer behavior, helping to fine-tune marketing campaigns and optimize product selection. This has strengthened Helium King’s competitive position, boosted satisfaction, and fostered greater customer loyalty. For example, Helium King could take advantage of products and search queries with click-through rates and high search conversion rates listed below in the table.
| Product or query | Search CTR | Search CVR |
| --- | --- | --- |
| Balloon bouquet | 20% | 20% |
| Balloon 6th birthday celebration | 33% | 17% |
| Party necklace - traffic sign 18 | 43% | 14% |
| Foil heart balloon | 11% | 11% |
| Bubble blower - Jurassic Park | 10% | 10% |
| Holographic cake fountains | 20% | 10% |
A preview of popular products and search queries with high CTR and CVR.
### The results gave Helium King a reason to celebrate
By implementing Luigi’s Box, the shopping experience became smoother and more enjoyable. The conversion rate from Luigi’s Box Search reached 18%, while the conversion rate from Luigi’s Box Recommender reached 52%. All tracked metrics improved, with total revenue growing by approximately 15–20%.
#### Results
- 18% · Search conversion rate
- 52% · Recommenver conversion rate
- 15% · Overall revenue uplift
### What Helium King likes about Luigi’s Box
- Attentive support that helps with fine-tuning, implementation, and answers any questions regarding Luigi’s Box use.
- Effective solutions and features that bring tangible results.
- Smooth integration options with e-commerce platform Shoptet Premium.
- Tangible results that brought a significant increase in overall revenue.
How our clients benefit from Luigi's Box
- [Lucide: 8% B2B Conversion Rate Uplift](/case-study/lucide/) · Lucide chose Luigi’s Box and achieved an 8% B2B conversion rate uplift and other improvements. Find out more in our case study.
- [Barron: 18% Product Listing Conversion Rate](/case-study/barron/) · Barron is a custom merchandise seller that chose Luigi’s Box and received a Product Listing conversion rate of almost 18% and other important improvements.
- [Pancernik: 175% Uplift in Search Usage](/case-study/pancernik/) · Switching to a new search paid off and brought a 175% increase in search usage, and positive results for search conversions, clicks, and other important areas.
- [GAP Achieved a 28% Recommender Conversion Rate](/case-study/gap/) · GAP chose Luigi’s Box and improved their website with new search functionality that brings results across multiple domains.
- [Chicco Chose Luigi’s Box Search and Improved the Shopping Experience](/case-study/chicco/) · Chicco's switch to Luigi's Box brought them numerous improvements, including Autocomplete CTR and Search usage increases.
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