# Hanibal: By Personalizing Pre Basket We Increased Revenues by 16%
> Hanibal.cz is a Czech e-commerce store offering high-quality outdoor clothing, hiking gear, and accessories for adventure enthusiasts.
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E-Commerce
## Hanibal: By Personalizing Pre Basket We Increased Revenues by 16%
Hanibal.cz is a Czech e-shop selling outdoor clothing, tourist equipment, and accessories.
- Based Central and Eastern Europe
- Platform PHP
- Segment Sports & Outdoor
- Products
- Recommender
- +15.6% · Revenue
- +7.4% · AOV
- +4.3% · Conversion rate
Top-selling goodies are not always the top-selling goodies. That might summarize our ABC testing, which we did in the e-shop Hanibal with outdoor equipment.
Hanibal is a well-known e-shop selling outdoor equipment. In its cross-sell and upsell activities, it recommended a one-size-fits-all solution – top-selling products. After our analysis, we agreed with the client to run ABC testing in three target groups for two months.
#### Group A
Control group without any recommendation. No x/up sell in the basket.
#### Group B
A control group with the current solution.
#### Group C
Personalized offers are available with the Luigi’s Box solution, a smart AI and machine learning algorithm based on data collected over the past five years.
#### What were the outcomes?
After two months of ABC testing, Target group C has better results than A by 15.6%. Group B had terrible results, which resulted in non-finished orders.
How our clients benefit from Luigi's Box
- [Lucide: 8% B2B Conversion Rate Uplift](/case-study/lucide/) · Lucide chose Luigi’s Box and achieved an 8% B2B conversion rate uplift and other improvements. Find out more in our case study.
- [Barron: 18% Product Listing Conversion Rate](/case-study/barron/) · Barron is a custom merchandise seller that chose Luigi’s Box and received a Product Listing conversion rate of almost 18% and other important improvements.
- [Pancernik: 175% Uplift in Search Usage](/case-study/pancernik/) · Switching to a new search paid off and brought a 175% increase in search usage, and positive results for search conversions, clicks, and other important areas.
- [GAP Achieved a 28% Recommender Conversion Rate](/case-study/gap/) · GAP chose Luigi’s Box and improved their website with new search functionality that brings results across multiple domains.
- [Chicco Chose Luigi’s Box Search and Improved the Shopping Experience](/case-study/chicco/) · Chicco's switch to Luigi's Box brought them numerous improvements, including Autocomplete CTR and Search usage increases.
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