# How Electronicstar Realized the Importance of Search With Autocomplete
> Luigi's Box adds more than 100,000 € a year on top of the first Slovak unicorn's revenue.
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E-Commerce
## How Electronicstar Realized the Importance of Search With Autocomplete
Luigi's Box adds more than 100,000 € a year on top of the first Slovak unicorn's revenue.
- Based Central and Eastern Europe
- Platform OXID eShop Enterprise
- Segment Consumer Electronics
- Products
- Analytics
- Search
### First Slovak Unicorn
Electronic star is part of the global e-commerce company **Berlin Brands Group (BBG), founded by Dominik Brichta and Peter Both** in 2012. Their **40 e-shops** offer consumer electronics and home appliances to **customers in 26 countries.** Thanks to a 2021 investment made by American company Bain Capital, BBG became the **first Slovak company with a $1 billion valuation.**
#### More than €100,000/year thanks to Luigi’s Box
Given our size, Luigi's Box brings us over €100,000 a year without much hard work for a price that was immediately returned multiple times.
Jakub Žilinčan Chief Marketing Officer, Electronic-star
### Overlooked Search Potential
In total, **82% of Electronic Star customers do not use search** because they are incentivized to buy products immediately. Given this type of traffic, **Electronic Star did not consider search a high priority.** However, they missed out on the remaining 18% of customers who used search and sometimes got irrelevant results, leading them not to purchase the desired product.
### Experimenting with Autocomplete
In April 2018, Luigi’s Box Customer Success Manager met with Electronic Star representatives and explained the value of search as a revenue stream. **Within two weeks, the e-shop agreed to try out Autocomplete. The Luigi’s Box team took care of the technical implementation, so none of the client’s developers were required.** Once the tool was incorporated, the e-shop eagerly waited for results.
### Clear Opportunity in Search
Currently, only a small percentage of customers use Autocomplete while searching. **Still, this brings in more than 100,000 EUR per year on top of standard revenue, mainly thanks to the conversion rate uplift, which is 40% better than from people who use standard search.**
Seeing positive results, Electronic Star instantly realized the **great potential of their search feature** and decided to encourage customers to use it on the website. They are now trying to make searching for products easier and more fun so that **more of their customers find and buy what they want.**
How our clients benefit from Luigi's Box
- [Lucide: 8% B2B Conversion Rate Uplift](/case-study/lucide/) · Lucide chose Luigi’s Box and achieved an 8% B2B conversion rate uplift and other improvements. Find out more in our case study.
- [Barron: 18% Product Listing Conversion Rate](/case-study/barron/) · Barron is a custom merchandise seller that chose Luigi’s Box and received a Product Listing conversion rate of almost 18% and other important improvements.
- [Pancernik: 175% Uplift in Search Usage](/case-study/pancernik/) · Switching to a new search paid off and brought a 175% increase in search usage, and positive results for search conversions, clicks, and other important areas.
- [GAP Achieved a 28% Recommender Conversion Rate](/case-study/gap/) · GAP chose Luigi’s Box and improved their website with new search functionality that brings results across multiple domains.
- [Chicco Chose Luigi’s Box Search and Improved the Shopping Experience](/case-study/chicco/) · Chicco's switch to Luigi's Box brought them numerous improvements, including Autocomplete CTR and Search usage increases.
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